The Brand

SWAGG was started in 1992 as a Proudly South African brand. Although the brand has seen growth and competes with international brands, we haven't lost sight of who we are. Our heritage is something we are proud of. We are a lifestyle brand focusing primarily on the Corporate and Golf Retail markets. We offer great value and fantastic quality to all our clients. We operate with a team of highly trained and focused members and that has seen us push every boundary in design and customer satisfaction.


The Directors

Sean Shomang and Steve Couves head up SWAGG. With over 30 years joint experience and expertise, a progressive and dynamic approach to business the duo and the SWAGG team have fast grown a reputation for creating golf and lifestyle apparel of world-class quality.


Steve is one of the original founders in 1992, while Sean joined SWAGG in 2008 bringing with him 14 years of retail experience, including tenures in the retail space that spanned over 15 years.


Together, Sean and Steve are committed in the pursuit of excellence, striving to deliver innovative, high quality product based on international fashion trends and infusing the promise that ‘ATTITUDE IS EVERYTHING’.